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28th Apr, 2022

Promoting opportunity for British South Asian players

Kick It Out, alongside the Premier League, have launched the South Asian Action Plan to help address the underrepresentation of British South Asian players within the Academy system.

  • The new initiative will support one of the key commitments of the Premier League’s ongoing No Room For Racism Action Plan.
  • The South Asian Action Plan (SAAP) will have an initial focus on players entering the Academy system in the Under-9 to Under-11 age groups, when most boys join a club.

Increasing South Asian representation within the Academy workforce will be a key component of the action taken, as well as providing equality, diversity and inclusion education sessions for existing Talent ID and recruitment professionals.

The launch of the SAAP took place yesterday with a talent identification event at Aston Villa’s stadium, Villa Park. More than 80 Academy staff, including Academy managers, recruitment leads and heads of equality, diversity and inclusion, joined a day of workshops and panel sessions.

South Asian Action Group

South Asian Emerging Talent football festivals will take place in London and at Leicester City’s training ground in May to continue action in this space. These events will provide boys aged between eight and 12 from grassroots clubs the opportunity to showcase their talents and participate in matches in front of Academy staff in a Premier League environment.

The South Asian Action Plan is a crucial step forward to build on recent successes  - Sanjay Bhandari

Representation of South Asians on the pitch in elite football is a statistical anomaly. Currently, it reflects neither the population nor the popularity of football amongst the British South Asian community. We love the game as fans and want to be seen more on the pitch.

This is a generational opportunity to create change and inspire the next generation. We look forward to working with the Premier League and our other partners across the game to deliver it.