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Kick It Out is a registered charity in England and Wales (number 1104056) whose offices are at Kick It Out, Kick It Out, PO Box 6963, NUNEATON, CV11 9PA (“Kick It Out”, “we” and “us”). Kick it Out understand that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone that visits our website and uses our app and only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law, including the General Data Protection Regulation (GDPR).

This privacy and cookie policy (the “Privacy and Cookie Policy “) will help you understand how we process data collected by us in relation to your use of our website (the “Website”) , and/or our mobile phone applications (the “Applications”) and what choices you have.


1. What data do we collect?
2. How do we collect your data?
3. How and why do we use your data?
4. How do we store your data?
5. How long do we keep your data?
6. Marketing and sharing of your data.
7. What are your data protection rights?
8. What are cookies?
9. What type of cookies do we use?
10. How to manage your cookies.
11. Privacy policies of other websites.
12. Changes to our privacy policy.
13. How to contact us.
14. How to contact the appropriate authorities.

1. What data do we collect?

a) Personal identification information, such as name and date of birth.
b) Contact information, such as email address or telephone number.
c) Financial information, such as bank account or payment card details.
d) Technical data, such as IP address or details of your device and how you have interacted with our website/ application.
e) Biographical information, such as any response to a survey.
f)  Marketing and communications preferences, such as when you sign up to a newsletter.
g) Special category data, such as age, race, ethnicity, gender and sexual orientation.
h) Children’s personal information.

2. How do we collect your data?

a) You directly provide us with most of the data we collect. We will collect and process data when you:
i. Report alleged or perceived discriminatory activities/ behaviour to us.
ii. Complete a form.
iii. Place an order with us for any good or services.
iv. Participate in events.
v. Apply for employment with us, including considering applications.
vi. Voluntarily complete customer surveys or provide feedback.
vii. Email us, or contact us by telephone.
viii. Use or view our website in any other way via your browser’s cookies.

b)  We may also receive your data indirectly from the following sources:
i. You have been identified by others as the victim/ perpetrator of discriminatory activities/ behaviour.

3. How and why do we use your data?

a) We may use your personal data:
i. to report alleged or perceived discriminatory activity or behaviour to any football club in the United Kingdom (including professional and grass roots football clubs) and/or to the following professional sporting bodies:

The Football Association
The Professional Footballers’ Association
The Premier League
The English Football League

ii.    to satisfy legal obligations binding on us, for example in relation to regulatory, government and/ or law enforcement.
iii.    provide the products or services requested, to process your order, manage your account, respond to communications from you and, if you agree, to email you about other products and services that we think may be of interest to you.
iv.    to provide you with information about our work, including our jobs, events, campaigns, news, services.
v.    to obtain your views or comments on the services we provide.
vi.    to improve customer experience of our website/application.

4.    How do we store your data?

a)    We are committed to keeping your personal information on our systems and servers safe and secure and take appropriate and proportionate security policies and organisational and technical measures to help protect your information from loss, destruction and misuse. 
b)    If you make any order for Kick It Out merchandise or other products which are offered for sale via the website, your personal data may also be stored on the servers and systems of Stripe. 
c)    You have the right to request a copy of the information that we hold about you by making a 'subject access request’.
d)    We want to ensure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
e)    You can contact us via email- please email us at We may ask you for additional information, to confirm your identity, and for security purposes, before disclosing personal information requested to you.

5.    How long do we keep your data?
a)    We only keep your data if we have a valid legal reason for doing so and will only keep it for as long as we need to in order to fulfil our contractual or legal obligations or for as long as we have your permission to keep it. We will also retain information, when and as long as necessary, to resolve legal disputes. Your data will be deleted if we no longer need it to maintain our obligations or if you have requested that we delete it.

6.    Marketing and sharing of your data.

a)    We would like to send you information about our products and services that we think you may be interested in.
b)    We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or where your consent is obtained, and will only share your personal information otherwise as set out below:
i.    In the event that we sell some or all of our business and/or assets to any third party or as part of any business restructuring or reorganisation (in such circumstances we will take steps to ensure that your privacy continues to be protected) or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets.
ii.    If the business of Kick It Out or substantially all of its assets is or are acquired by or transferred to a third party, in which case Personal Data held by it about its users will be one of the transferred assets.
iii.    If we reasonably believe that we are under a duty to disclose or share your Personal Data as required by law (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime) or in order to comply with any legal obligation, or in order to enforce or apply other agreements we may have with you; or to protect the rights, property, or safety of Kick It Out, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction
c)    If you have agreed to receive emails from us, you may opt out/ unsubscribe at any time.
d)    You have the right at any time to stop us from contacting you for marketing purposes.

7.    What are your data protection rights?

a)    We would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:
i.    The right to access – you have the right to request copies of your personal data from us. There may be a fee involved.
ii.    The right to rectification – you have the right to request the we correct any information you believe is inaccurate. You also have the right to request that we complete any information you believe is incorrect.
iii.    The right to erasure – you have the right to request that we erase your personal data, under certain conditions.
iv.    The right to restrict processing – you have the right to object to our processing of your personal data, under certain conditions.
v.    The right to object to processing – you have the right to object to us processing your personal data, under certain conditions.
vi.    The right to data portability – you have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
b)    If you make a request, we have one month from receiving the request to respond to you. If you would like to exercise any of the above rights, please contact us at:
i.    Email us at -
ii.    Call us at - 020 3967 8989
iii.    Or write to us at –

Kick It Out
PO Box 6963
CV11 9PA

8.    What are cookies?

a)    Cookies are text files placed on your device (computer/ mobile phone) to collect standard internet log information and visitor behaviour information. When you visit our website(s) or use our application, we may collect information from your device automatically through cookies o similar technology.

For more information, visit

9.    How do we use cookies?

a)    There are a number of different types of cookies, however, our website and application uses cookies:
i.    to let you do things on our website – for example, cookies enable you to log in to secure areas of our website, fill in application forms or view content.
ii.    to collect anonymous statistics – the information collected by cookies enables us to improve the website through usage figures and patterns. For example, it is really useful to see which pages of the website – and therefore which of our services – are the most popular and how users are interacting with them.
iii.    to improve your experience of our website – for example, to prevent you having to re-enter details when you have already done so, or by ensuring that users can find what they are looking for easily.
iv.    to ensure that our website is secure – for example, to make sure that personal information that you give to us does not fall into the wrong hands.
v.    to provide you with information and content which we think is relevant to you – for example, to work with our partners to serve you with targeted advertising.

10.    How to manage your cookies.

a)    You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of the features on our website may not function as intended as a result.

11.    Privacy policies on other websites.

a)    Our website contains links to other websites. This privacy and cookie policy applies to our website only. If you click on a link that takes you to another website, you should ensure that you read their privacy policy.

12.    Changes to our privacy policy.

a) We keep our privacy policy under regular review. Any updates to this policy will be noted on this page. This policy was last updated 01/07/2022

13.    How to contact us.

a)    If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
i.    Email us at -
ii.    Call us at - 020 3967 8989
iii.    Or write to us at –

Kick It Out
PO Box 6963
CV11 9PA

14.    How to contact the appropriate authority.

a)    Should you wish to report a complaint or if you feel that Kick It Out has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office (ICO):
i.    by using the web forms on their website: 
ii.    or telephone - 0303 123 1113
iii.    or write to - Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.