Aiming to create a game that is more welcoming for everyone and more united in tackling discrimination by 2030, we have outlined four key goals where we want greater accountability and targeted outcomes to accelerate change. 

The goals are to: 

• Create a football culture that includes everyone, at every level. 

• Significantly increase top-level representation for players and officials by 2030.

• Significantly increase top-level coach and senior leadership representation by 2030. 

• Ensure football meets discrimination head-on with courage and consistency. 

The strategy is also a call for the game to unite at a time when underrepresented communities continue to be targeted in the current political climate, and also makes clear the part we will play in making football more welcoming for everyone. 

Download our full strategy document here:

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