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9th Aug, 2022

Launching our new Fanatics partnership

We've partnered with Fanatics to launch a new range of Kick It Out merchandise and more.

Kick It Out and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, have announced a new partnership that aims to help Kick It Out’s aim to tackle discrimination and promote equality and inclusion in all sports.

The partnership will see Fanatics design, manufacture and sell a new range of Kick It Out merchandise across its platforms, offering sports fans the opportunity to show their support for the charity and its mission, to call out and end discrimination in sport. 

Fanatics will become the official merchandise partner for Kick It Out and all net profits from the sales of the new merchandise, which is available now on and, will be donated directly to Kick It Out to support its work.

Fanatics will also support Kick It Out's Raise Your Game programme, which provides mentoring and leadership opportunities for people from underrepresented groups, who want to work in sport.

As part of the partnership, Fanatics, a leader in licensed sport merchandise and a global digital sports platform which partners with more than 900 of the biggest clubs, leagues and organisations in sport, will offer work experience to people from Black, Asian or ethnic minority backgrounds looking to break into the business of sport. 

Hollie Varney, Head of Brand, Marketing and Communications at Kick It Out says: "We're delighted to be working with Fanatics on our new merchandise range, as well as providing career opportunities at Fanatics for young people, through our Raise Your Game initiative. We share a joint passion about making sport inclusive for all and look forward to developing our partnership together."

Speaking about the new partnership, Michael Taylor, Head of Marketing for Fanatics’ International Branded Division, said: “Fanatics is passionate about equality, diversity and inclusion; it is an integral part of our business and runs through all that we do and so we are delighted to utilise our expertise and reach and partner with Kick It Out to develop this exciting new range of merchandise for fans.”