Who We Are Aims and Objectives Aims and Objectives Kick It Out is primarily a campaigning organisation which enables, facilitates and works with the football authorities, professional clubs, players, fans and communities to tackle all forms of discrimination. The campaign has been pivotal in persuading and supporting the game’s stakeholders to take their equality responsibilities seriously. VISION Our Vision is that football will be a sport where people flourish in a supportive community, and where fairness is openly and transparently practised and enforced for the good of all participants. CORE AIMS Promote awareness of the benefits of equality, inclusion, diversity policies and practices in football. Expose and challenge all aspects of discrimination and unfair practices and conduct at all levels of football. Share information about good practices being pursued to achieve equality and fair outcomes. Support individuals, groups, clubs, and authorities to effect actions themselves to achieve equality and fair outcomes. Develop a wider awareness and acceptance of Kick It Out’s activities and its enabling and facilitating roles as a contributory force for good in football. STRATEGIC OBJECTIVES To significantly increase the awareness of inclusion and diversity, and the consequences of inappropriate behaviour across all levels of football (the voice of ethical football). To actively share good practice, critical actions, and partnership working to empower and support football organisations to develop their own responsibility towards greater equity and fairness. To clearly show the importance of exposing inequalities and the positive value and impact that can be made through collective preventative action. In November 2017, Kick It Out published a landmark report entitled, ‘Football in pursuit of equality, inclusion and cohesion’ , calling on the whole of football to seize the power and popularity of the game to drive discrimination, exclusion, prejudice and hatred out. The report, which can be read by clicking the link above, sets out a range of actions for the football authorities to add impetus to the progressive work currently being undertaken.