Kick It Out is primarily a campaigning organisation which enables, facilitates and works with the football authorities, professional clubs, players, fans and communities to tackle all forms of discrimination. The campaign has been pivotal in persuading and supporting the game’s stakeholders to take their equality responsibilities seriously.
Promote awareness of the benefits of equality, inclusion, diversity policies and practices in football. Expose and challenge all aspects of discrimination and unfair practices and conduct at all levels of football. Share information about good practices being pursued to achieve equality and fair outcomes. Support individuals, groups, clubs and authorities to effect actions themselves to achieve equality and fair outcomes. Develop a wider awareness and acceptance of Kick It Out’s activities and its enabling and facilitating roles as a contributory force for good in football.