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Senior Data & Insights Manager

Swansea City FC

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Job description:

JOB DESCRIPTION

Snr Data & Insights Manager

· Support the Club’s partnership sales team with the identification and prospecting of new partners, advising on relevant industry sectors and the latest market trends

· Support the sales team in the pitching process with relevant data and insights to convince brands of the merit in partnering with the Club

· Collate the most relevant data points and insights to best position the club in the context of each brand discussion

· Constantly strive to enhance and develop the commercial department’s use of data and analytics to support performance and revenue growth

· Harness zero and first party data to support brand objectives and KPIs to deliver ROI

· Adopt AI to build global brand prospecting lists for target outreach, sourcing accurate contact info and providing key data points to increase response rate

· Review and share latest industry trends and sector insights with commercial team

· Support partner delivery team with data and insights for quarterly partner reporting and ad hoc requests to maximise partnership performance and ensure first class client service

· Ensure collaboration and sharing of information across departments to ensure a unified approach and collective responsibility for achieving growth targets

· Overall responsibility for management of CRM system and to ensure habitual use by sales team

· Supporting various commercial development projects with relevant data and insights to demonstrate business case and opportunity

· Analyse new commercial growth opportunities through a data-first approach

· Manage relationships with third party providers such as Blinkfire, Relo, Two Circles, GSIQ, Salesforce and EFL