Sky have pledged a £3 million investment package over the next three years, and will use their media platforms to amplify Kick It Out’s fight for equality and inclusion in football.

Sky will become Kick It Out’s key broadcast media partner in the drive for inclusion in football and the battle against discrimination in all its forms. Sky will commit £3m over the next three years, in a mix of cash and value in kind support, with Sky Sports committing to using its powerful voice, extensive reach and established channels to support Kick It Out’s work.

As well as committing to use its editorial reach, voice and platforms to campaign for change, Sky will also work on a series of initiatives with Kick It Out.

These will include partnering on educational initiatives, making it easier to report instances of discrimination online and inside football stadia, and developing annual transparency and insight reports on a range of issues including tracking progress on football’s promises to diversify its workforce.

Sky Sports partnered with Kick It Out on their recent #takeastand initiative launched during England’s match against Belgium at Wembley in October, and was a proud supporter in 2018 when Kick It Out celebrated 25 years of tackling discrimination.  

Kick It Out Chair Sanjay Bhandari said: “We are absolutely delighted to have Sky onboard as the first new strategic partner, as part of our new vision to be a galvanising hub for inclusive change in football. We share the same ambition to bring football together and make it a game where everyone feels that they belong. This is an enormously exciting partnership.  We look forward to working together to deliver real change in the game we all love.”

Stephen van Rooyen, EVP & CEO UK & Europe Skysaid: “Our view at Sky is that there is absolutely no place for any kind of discrimination or racism in sport. As football’s biggest partner in the UK, we want to drive change and make the national game more inclusive and truly representative of the whole country. It’s time for us to do more – and we will.  We are all in – to kick it out.”