Football should be a game for everyone, whether they play it, work it in it or support it. Kick It Out’s mission is to campaign for change to end discrimination and build belonging, so that everyone feels they can be a part of a sport that should be for all. 

Job Purpose

Reporting directly to the Head of Brand, Communications and Marketing, the PR Manager will be responsible for leading all media activity and driving Kick It Out’s external communications.

The PR Manager will play a key role in increasing public awareness of Kick It Out and driving its presence as a campaigning organisation within football, both nationally and regionally.

The post-holder will also be responsible for promoting Kick It Out’s work, with a particular focus on campaigning and advocacy. Key duties will include collaborating with staff across the organisation to identify newsworthy media opportunities, writing media pitches, press releases, statements which generate maximum impact, and comment pieces. 

Main accountabilities

The PR Manager will focus on:

  • Developing, writing and producing content aimed at our target audience, as well as influencing key stakeholders
  • Collaborating with and influencing teams across the organisation, to achieve media outcomes for issues in football in England
  • Responding quickly to news stories in the UK, to provide our organisational perspective in high profile media
  • Building media relationships to keep our work and issues in the news
  • Help to bring on board influential figures, to create debate around and champion our issues
  • Mapping, building and maintaining relationships with key journalists, editors, commentators, bloggers and documentary makers
  • Protect Kick It Out’s reputation, by developing and implementing crisis management communications strategies when required
  • Working out of hours when required


Closing date for applications is Friday 23rd April 2021.

Interviews will take place via Zoom, in the weeks commencing Monday 26th April and Monday 3rd May 2021.

Job Description

Application Form

Diversity Monitoring Form

To apply for this role, please download and complete the Application Form and Diversity Monitoring Form and email to [email protected]

Kick It Out is an equal opportunities employer and welcomes applications from all sections of the community. Kick It Out selects all candidates for an interview based on skills, qualifications and experience.

You can also view our Recruitment of Ex-Offenders Policy.