News & Media News Introducing the #KickItOutGeneration Everyone who wants football to be more inclusive is part of the #KickItOutGeneration. If you love the game but don’t like the hatred that sometimes goes with it, then you are one of us. If you’re under 26 your entire life has been lived in an era when football’s equality and inclusion organisation has been actively trying to make the game better for everyone. During events to mark Kick It Out’s twenty-fifth anniversary we heard from thousands of people involved with football at every level. From the Bangla Bantams to the Proud Lilywhites, to Joe Jacobson and Mo Salah. Toni Duggan and Nikita Parris, Jurgen Klopp to Emma Hayes. Manchester City to Halliford Colts Under-12s, strikers in powerchair football to amputee goalkeepers. They told us what football means to them and how the drive to eliminate discrimination is bringing hope to people who want to participate in the beautiful game. That, despite high profile incidents of discriminatory abuse or the negativity and hatred thriving on social media, things are slowly getting better. But more work is needed. We need more education and support to help eliminate discrimination. Kick It Out is at the centre of that drive towards progress and all of us together make up the #KickItOutGeneration. We want to make football better for generations to come. And you can help. Get involved using the hashtag #KickItOutGeneration and spread our message of equality.