You are helping the game at large by reporting abuse via the Kick It Out
The app is a handy and easy way for matchgoers to report incidents of abuse they see, hear or are on the receiving end of via its unique reporting function.
By reporting abuse, whether it is racism, antisemitism, homophobia, sexism or disability abuse, you are helping to tackle discrimination in football at all levels.
The application, tested and endorsed by all Premier League and Football League clubs, is FREE and available to all iPhone and Android users.
Backed by the game's governing bodies, the app also provides news updates keeping you one step ahead of the campaign’s latest projects, events and initiatives.
Whether you are a fan or coach, player or administrator, referee or physio, groundsman or steward, the app allows you to file complaints confidentially and anonymously.
The app acts as an alternative method of reporting, supplementing the current platforms clubs have in place, such as text reporting lines, anti-racism hotline numbers and email reporting services.
The app is a quick, straight-forward and discreet way of reporting incidents of discrimination:
- It works both online and offline depending on the availability of a mobile phone signal
- If submitting an incident report from a Premier League or Football League ground, the user is able to select the exact stadium they are located at from a drop-down menu facility
- If submitting an incident report during a match at non-league or grassroots level, there is a ‘Non League/Grassroots’ button which can be selected from the ‘Where did it happen?’ field - once submitted, this will be sent to the appropriate body to investigate
- Wherever an incident is reported, once Kick It Out receives the complaint, it will be raised with the clubs involved and governing body, and monitored from that point onwards
Kick It Out values the thoughts of all its supporters and is eager to hear what types of improvements could be made to provide a better user experience.
Therefore, the app contains a feedback button which allows you to send your recommendations for enhancing the product directly to the campaign. As and when adaptations are made, updated versions of the app will be released.
The ‘Kick It Out' app was developed by Make Positive, a specialist cloud technology firm, funded by the Salesforce.com Foundation, a trusted leader in cloud computing and customer relationship management, and designed by Sherry Design Studios, an international visual communication and brand development consultancy.
You can download the app via the Apple Store and Google Play.
Jones Olson, a specialist user experience design consultancy, designed the initial user experience design of the Kick It Out app. Find out more about the organisation's work by clicking here.